Every brand has a beginning.

This is ours.

The KnowChoice First Chapter Launch Pass is your invitation to be part of our very first launch event. For just ₹10, you join the first chapter of KnowChoice and unlock exclusive launch benefits.

What You Get

• Guaranteed ₹75 OFF coupon on your next KnowChoice order.
• One entry into the KnowChoice Launch Event.
• Three Launch Pass holders will be selected to receive any oversized T-shirt from the entire KnowChoice collection.
• Choose any design and your preferred size available on the website.
• KnowChoice covers everything—the T-shirt, shipping, and delivery. If you're selected, you won't pay anything beyond your ₹10 Launch Pass.

Launch Pass Price

₹10 Only

A ₹10 pass gets you:

• A guaranteed ₹75 OFF coupon.
• A chance to own your favorite KnowChoice T-shirt completely free.
• Access to the very first chapter of the KnowChoice community.

This isn't just a purchase.

It's where the story begins.

Important Information

• Every Launch Pass holder receives one ₹75 OFF coupon.
• Purchasing a Launch Pass does not guarantee selection as one of the three winners.
• Three winners will be selected after the launch event.
• Each selected winner may choose any one T-shirt from the current KnowChoice collection.
• KnowChoice will provide the selected T-shirt completely free, including shipping and delivery charges. Winners pay nothing beyond the original ₹10 Launch Pass.
• The selection process will be totally transparent on our official instagram page. 

Orders are processed within 1-2 business days and shipped across India. You will receive a tracking link by email once your order ships.